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Domestic Sales of Home-Grown Smartphones Reached 267 million, far overtaking Apple and Samsung
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Known as “blue-green brothers”, OPPO and vivo are Dongguan’s two local smartphone brands. Their sales in the past year overtook international brands such as Apple and Samsung. The total domestic sales of the two brands are equivalent to 14 times of the sale of Samsung in China and 3 times of that of Apple.

 

60% of the smartphones at home are made in Dongguan

As the Chinese New Year drawing near, many market research institutes started to publish the “transcript” of the smartphone manufacturers. On January 20, the journalist learned from GFK, an international investigation agency, that Huawei smartphones made in Dongguan ranked first on the list of the 2017 Chinese Smartphone Market with a sale of 102 million smartphones. Then follows Dongguan’s two local brands OPPO and vivo.

 

On this list, OPPO and vivo, the two smartphone enterprises born and grow in Dongguan, and Huawei and Gionee also have large manufacturing bases in Dongguan. Therefore, the four enterprises are all regarded as smartphones made in Dongguan. According to statistics, the total sales of the four Dongguan manufactured smartphone brands reached 267 million, representing 60% of the total sales. In other words, 6 out of 10 smartphones in domestic market are from Dongguan.

 

Further analysis of the statistics shows that Huawei sold 102 million smartphones in Chinese market last year, with Huawei Honor series included in the sales. It took up 22.82% of the total market share, making it rose to the top of the list again after 2016. OPPO ranked second on the list with 77.56 million smartphones being sold, and vivo came third, selling 72.23 million smartphones. Then follows the sales of the smartphones of Apple and Xiaomi.

 

Some comments show that the total sales of OPPO and vivo, known as “blue-green brothers”, reached almost 150 million, and the “BBK series” they use leads the industry. This sales number is equivalent to 14 times of the sales of Samsung smartphones in China and 3 times of that of Apple smartphones.

 

Revenues generated by smartphone sales grew by 28% last year

In recent years, smartphones manufactured in Dongguan staged with excellent performance in both domestic and international markets. According to statistics, 1 out of 5 smartphones in the world is made here in Dongguan.

From the perspective of the analysts in the industry, the dominance of home-grown smartphones in the market is closely associated with the advancement in technology. Along with a new round of technological innovation and reform, home-grown smartphone brands such as Huawei, OPPO, vivo, and Gionee keep upgrading their technology from such designs as curved-display, all-ceramic body, and and dual camera, to technological breakthroughs such as modularization, fast charge, and ultrasonic fingerprint identification. High-end development of Dongguan-manufactured smartphones has become an irreversible trend.

 

The rapid development of smartphone industry has led to the rise of two “100-billion-worth” giants in Dongguan, namely Huawei and BBK series. The industrial circumstance featuring “stars only without the moon” has thus come to an end, and the manufacturing ecology is further optimized and improved.

 

More importantly, the rapid development of smartphone industry is also accelerating the leap-forward development of Dongguan as a manufacturing city.

 

 

The recently published Dongguan’s Government Report at the “two sessions” of Dongguan shows that Dongguan’s GDP was expected to stand at RMB 758 billion, the highest over the past four years, which is a 8.2% increase year-on-year, higher than both the country and the province. Four out of the five pillar industries in Dongguan realized two-digit growth. The sales volume of smartphones last year was 356 million, and the sales revenue grew by 28%. The sales of Huawei, OPPO, and vivo ranked top six in the world.

 

2017 China Smartphone Market Ranking List

 

Smartphone Brand

Sales Volume

1

Huawei (Honor)

10,200

2

OPPO

7,756

3

vivo

7,223

4

Apple

5,005

5

Xiaomi

5,094

6

Meizu

1,681

7

Gionee

1,494

8

Samsung

1,107

9

Lephone

467

10

Lenovo

179

11

Others

4,583

 

Total

44,789

 

Source: Nanfang Daily


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