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The 9th China International Animation Copyright Fair Concludes with Receiving Over 6000 Professional Audience and Reaching Over 100 Cooperative Intentions
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On November 11, The 9th China International Animation Copyright Fair (hereinafter referred to as the Animation Fair) concluded at Songshan Lake Academic Exchange Center. During the three-day exhibition, while 227 domestic and overseas exhibitors presented the latest achievements of television and animation industry through forms like exhibiting photos or texts, images and derivative products, emerging technologies like VR/AR innovative application and 4K ultra HD technology also appeared. The various professional theme activities on the basis of animation+effectively promoted the integrated development among different industries.
Establish an Innovative Design and Research Institute
Comprehensive upgrading of specialization was the distinct feature of the 9th Animation Fair. According to the introduction by executive committee of the Animation Fair, this fair held five professional theme activities including television and animation, copyright protection and trade, virtual reality industry, animation innovation and design, as well as public art successively, and then organized high-level and large-scale professional sharing activities with new innovation and high degree of interaction such as 5 professional brand exhibitions, 10 professional theme forums, 16 meetings, 10 public art subject exhibitions and 1 assistance plan. These professional exhibitions and activities which were closely related to animation and copyright industry yielded fruitful results and benefited the attendees a lot.

The brand-new animation Magic Coco designed by Guangdong Zhigao Cultural & Creative Inc., a local cultural enterprise in Dongguan, was presented at the Animation Fair, and was awarded as the excellent work of television and animation in theDynamic Golden Sheepexcellent work assistance plan. Besides, the KKbrand subordinated by the company also won the honor ofBest Animation Brand”.
On the first day of the Animation Fair, Guangdong Zhigao Cultural & Creative Inc. has signed cooperative agreement with two companies. Many other companies with cooperative intentions have contacted us, and we will have deeper exchanges later.Zhou Yaochen, the vice-general manger of Guangdong Zhigao Cultural & Creative Inc. said.   
The Animation Fair is also increasingly recognized by other provinces. For instance, the animation companies from Jiangsu province have already participated the Animation Fair for many years by organizing exhibitor groups. This year, the Jiangsu animation exhibitors brought 16 animation organizations, 54 animation brands to present and 14 animation projects to the meeting.
Jiang Miaolei, general manager of Nantong Tiantai Animation Design Co.,Ltd said: The exhibition is very professional, as companies have different kinds of gains. For example, A Fishboys Story- Tortoise from the Sea, the animation movie made by our company, has docked with many investment and finance organizations at the fair.  

In order to further the combination between national quality original creation and design resources and local supply chain in Dongguan, during the Animation Fair, the Design Strategy and Prototype Innovation Institute of Academy of Arts & Design, Tsinghua University, Guangdong Animation & Comic Industry Association and Guangdong Yuancang Intellectual Property Digital Filing Center have signed the tripartite agreement, aiming to jointly establish an innovative design and research institute in Dongguan, which was one of the achievements realized in the industry docking at this Animation Fair.  
Fruitful Results of Cooperation and Docking Licensed by Brand
Despicable Me, Jurassic Park, The Fast and the Furious, Curious George, Trolls On the afternoon of November 10, the Universal Picture Licensing Special meeting was held at the 02 Report Hall, the third floor of Songshan Lake Academic Exchange Center, where the seats were all occupied by over 170 entrepreneurs from 11 industries such as garment.    
It was the first time for Universal Picture and DreamWorks Studios to attend the Animation Fair, and they brought many latest innovative conceptual products of IP image and derivative products. Wang Yilun, the vice-president of consumer goods business of Universal Picture in China, stated that they have conducted docking with the brand licensing cooperation of many industries though the Animation Fair.
  The 9th Animation Fair regarded promoting the economic development of copyright as the important content. In order to enhance the docking of copyright industry, the fair held many brand licensing & investment and finance meetings, inviting domestic and overseas renowned investment and finance organizations, manufacturers of derivative products, advertising and broadcasting platforms and internet companies. The fair also selected nearly 100 IPs with brand premium and market potential from thousands of animation IPs, provided comprehensive professional service for animation IP copyright party and derivative product enterprises, established exchange and service platforms for animation derivative products, offered investment, finance and meeting opportunities through ways like road show, commenting, enquiry, establishing meeting area and one-to-one closed door negotiation.   
According to the information of executive committee of the Animation Fair, the television and animation industrial achievement exhibition, VR/AR industrial application (international) special exhibition and brand licensing exhibition received more than 6000 professionals audience and witnessed over 100 projects with cooperative intention during the three days, as Guangdong Zhigao Cultural & Creative Inc. and Shenzhen broad Link Group, Guangdong Huawen Century and 4399 Online Games, Hunan Benlang Culture and Shenzhen Dianmao Technology, Winsing Animation and Huadu Meki Ice Cream, Anitime Animation Studio and Dongguan Sunny Seas Digital Technology, Guangdong Binhao and Universal Picture, Guangdong Luddy and Juanjuan, Guangdong Luddy and Alpha Q Pet, Dongguan Meilin and Juanjuan, Shenzhen Huikang Huahao Co.,Ltd and Zhigao KK, Shenzhen Mengshiqi and Q version of Super Wings, Xuanyi Technology and Minions from Universal Picture reached the initial intention of cooperation, which realized the original purpose of the meetings.
Huang Bin, the vice-director of East Culture and Urban Development Institute of Development Research Center of the State Council expressed that the Animation Fair spared no effort to protect copyright. And he suggested that much effort can be made in the usage of copyright so as to promote the innovative development of copyright work.  

Promote the Integration between Traditional Industry and Emerging Technology     At the 9th Animation Fair, VR/AR has become the new favorite, attracting many public audience and professional audience.

The VR industrial application (international) special exhibition was established at this years Animation Fair. The exhibitions and activities aiming at VR/AR technology could better present the feature of industrial docking. Many industrial meetings were arranged at the site, highlighting VR+television and animation, VR+educational training, VR+intelligent manufacturing, which injected new vigor to the animation industry and traditional industry in Dongguan and even Guangdong.
In order to accelerate the application of 4K technology in television and animation, the 9th Animation Fair established the 2017 4K Ultra HD Television and Animation Industrial Exhibition in particular for the first time, set the free experience area to present and promote the latest achievements of 4K technological application, which attracted many professional audience.
It is estimated that by the end of 2017, the production volume of 4K ultra HD television content in Guangdong province can exceed 5000 hours. But thanks to factors like high cost of post rendering and production, the 4K television and animation industry in Guangdong is still at the starting stage.    
Ding Wenhua, academician of the Chinese Academy of Engineering and co-leader of HDR and 3D Audio standard work team, stated that it is estimated that until 2020, China will terminate the standard-definition TV service, provide 80% HDTV service and  20% UHDTV service. Regions like Guangdong province should seize the historic opportunity of UHDTV development, and form the strong support of strategy of cultural power by using UHDTV technology.  
Tan Lile, director of Department of the Arts of Rutgers University, expressed that the Animation Fair will insist on boosting the industry through protecting copyright, leading development through innovation, gathering the masters of industry worldwide through various quality professional theme activities, establishing platforms to combine wisdom, and playing an exemplary role in promoting the integrated development between traditional industry and emerging technologies such as VR/AR and 4K.
Remarks from Celebrities 

Liu Guanzhong, Father of Chinese Industrial Design and Professor of Academy of Arts & Design, Tsinghua University: To Cultivate the Innovative Design Ability like Taking Care of Babies  

 Design and innovation should start systematically, focusing on researching basic and in-depth things, instead of appearance or style at the surface. By doing so, the design and innovation can be endowed with core competitiveness without being easily copied or imitated.

Liu Guanzhong, father of Chinese industrial design, professor and tutor of PhD student of Academy of Arts & Design, Tsinghua University, judge of Houjie Famous Furniture Fair, suggested that the Dongguan manufacturing enterprises and local governments must not seek quick success and instant benefits, but start from establishing systems, innovating mechanisms and building platforms to cultivate the innovative design ability like “taking care of babies”.  

Guo Yichen, Doctor of Aesthetics from Peking University and Chairman of International Art Licensing Fund: Art Licensing can be Used to Promote the Development of Cultural Productivity
 There are many elements in Dongguan to be generalized and excavated to as to promote the development of cultural productivity through cultural innovation.”Guo Yichen, doctor of aesthetics from Peking University and chairman of International Art Licensing Fund advised that Dongguan companies could use art licensing to increase the added value of product and lift the brand image. He assumed that Dongguan has strong manufacturing ability while boasting good historical regions, cultural celebrities, museums, tourism interests and some intangible cultural heritage, which can be further enriched and developed with IP, and finally, by licensing, become integrated with manufacturing industry through image design and element selecting.

Source: Nanfang Daily


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